PERÚ PURO on ARTE

We have made it back onto television!

In its series “Agree to Disagree”, ARTE asks whether it is even possible to reconcile fairness and sustainability with low prices.
We at PERÚ PURO deliberately argue against the strategy of the discounters and the fair trade label.

We say:
“Chocolate must become a luxury again.
Less, but better, fairer and more sustainable!”

Take a look at the whole article here:

The link to the video in the Arte media library:

https://www.arte.tv/de/videos/108338-006-A/agree-to-disagree/

Or on YouTube:

https://www.youtube.com/watch?v=ZXmGhg2gf9I

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